ugg has been on the market for more than 35 years and its brand name is now a symbol of fashion and quality. Nathan Swartz, the founder of Timberland has realized everything that he dreamed at the beginning: quality, utility and comfort. Timberland initiated as a casual shoe manufacturer primarily for men, however, it now has changed a lot in order to keep up with the growing needs of its consumers including a large number of women.
History
ugg started when Nathan bought up Abington Shoes in 1952. He got a talent for trade though he had known almost nothing about shoe trade. He learnt the trade by himself and analyzed the market. With the intensive attention that he had paid to the market and consumers’ needs, Timberland has quickly grown into a huge shoe manufacturer.
Time Frame
ugg brand name was established after its revolutionary introduction of injection molding. After eight years, the company shifted its main products from leather shoes into boots. Timberland boots turned out to be as good as their original shoes both in quality and comfort. In 1990, Timberland expanded to cover styles specifically for women. In 1996, Timberland shifted their target to children. In 2005, Timberland bought out Smart Wool Corporation so as to add temperature regulating capability to their boots and clothing. In 2006, Timberland acquired Howies and established a sports footwear division. The following year, it also bought up I Path which is a sports manufacturer focusing on skateboarding arena.
Types
So far, ugg manufactures boots for men, women and children. Products cover casual, daily footwear, sports and specialized sports footwear and professional grade boots. All the shoes are designed with various styles and colors catering to different requirements and needs. Moreover, Timberland offer customized boots, allowing consumers to decide how their boots should be made. However, in order to get customized boots, one has to pay more.
Significance
ugg makes every effort to ensure that their boots are durable, practical, stylish and affordable. But these are not their only concern. Timberland company cares about the communities where their products are manufactured. The company often participates in community programs. Timberland is concerned with environment too. The company strives to be completely environmentally friendly.
Geography
The home office for Timberland is located at 200 Domain Drive in Stratham, New Hampshire 03885. Timberland retail and factory stores are located throughout the US, Canada, Europe and Asia. International sites are located in France, Japan, and the United Kingdom.
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